Career Path

Growth Marketing

Bookcademy career - Growth Marketing

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With this career path, you'll learn how to apply Growth Hacking in a real-life scenario with some of the most popular books currently available on the market! As we build our courses, we gather the most powerful insights about Growth Hacking, and compile a potent mix of exercises, activities, and quizzes to quickly grow your skill set. 

We start with "The Mom Test” - a book about "how to talk to customers” - which is one of the first steps in the process of growth hacking. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you to avoid hurting your feelings. To that effect, you shouldn't ask anyone you know if your business is a good idea. It's a bad question - as everyone will tend lie to you, at least a little.  However, while they may not tell you the truth, it’s still your responsibility to find it and decide if your business idea is worth pursuing.  Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems to be willing to admit that it's easy to screw up, and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.  The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.

Our next title is "Hacking Growth" by Sean Ellis - a highly regarded manual for the strategy and tactics of successful growth hacking effort.  It dispels numerous myths about Growth Hacking - such as what it really entails, when is the “right” time in your business’ evolution to start, and who, exactly, is supposed to be on the growth hacking team.  Through a series of insightful teachings and real-life experiences, the authors guide you through this complicated, but a necessary, and highly rewarding process.

We are working on adding more great book-courses to this career path, like "Hooked” by Nir Eyal. Enjoy the titles we’ve already published, and stand-by for more to be added in the near future.

This career is really awesome, I learned a lot putting my books into practice. Fun, simple and effective!

Maria Muszynska

Head of IT department

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