October 11, 2019.
Implementing the growth hacking process can seem daunting. Creating a cross-functional team can be tricky, as managers of groups may push back about rededicating the time of some of their staff. The notion of so much experimenting can also be uncomfortable for people.
Inevitably, there will be naysayers and resisters. The good news is that there is also a virtuous growth cycle in the adoption of growth hacking. A small team with a narrow focus that begins running the growth hacking process and generates a series of wins can spark growing enthusiasm for the process around the company.
Once people see the power of data-driven approach to experimentation - and the growth ideas that come out of it - enthusiasm for the process tends to be infectious.
Implementing growth hacking across a company or even a department won’t happen overnight; so think about starting with a team working on just one product, and perhaps even just one important aspect of how it is being adopted, such as the sign-up page on your website. Or you could create a team to work on optimizing the company’s customer acquisition in a single channel, such as Facebook, or improving the readership of the company's blog, or the performance of the company’s email marketing.
Or you can launch the growth team with a sole focus on one metric, such as on improving conversion rates in activation, or shoring up your customer retention. As successes are achieved, the growth team can take on a wider range of initiatives, or more growth teams can be created.
Written by Bookcademy.