The Mom Test by -

Digging beneath ideas

Digging beneath ideas
Entrepreneurs are always drowning ideas. We have too many ideas, not too few. Still, folks adore giving us more. At some point during a good conversation, the person you’re talking to may “flip” to your side of the table. This is good news. They are excited and see the potential, so they’ll start listing tons of ideas, possibilities, and feature requests.

Write them down, but don’t rush to add them to your todo list. Startups are about focusing and executing on a single, scalable idea rather than jumping on every good one which crosses your desk. 

Consider how much easier our lives would have been if we’d understood the motivation behind the request. When you hear a request, it’s your job to understand the motivations which led to it. You do that by digging around the question to find the root cause. Why do they bother doing it this way? Why do they want the feature? How are they currently coping without the feature? Dig.

You should dig in the same way around emotional signals to understand where they’re coming from. Just like feature requests, any strong emotion is worth exploring. Is some angry? Dig. Embarrassed? Dig. Overjoyed? Dig!

Written by Bookcademy.

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Today's Challenge

When you hear a request:

Score: 8pts

1

It’s your job to write it down their ideas, and added it to you product roadmap

2

It’s your job to understand the motivations which led to it and digging around the question to find the root case.

3

It’s your job to understand the motivations which led to it and without digging around

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