The Mom Test by -

Love bad news

Love bad news
One of the reasons we avoid important question is because asking them is scary. It can bring us to the unsettling realisation that our beloved idea is fundamentally flawed. Or that the major client is never going to buy. Although this sort of news seems unfortunate, we need to learn to love it. It’s solid learning and is getting us closer to the truth. 

If you’ve only got one shot, then bad news is bad news. If your bungee jumping cord doesn’t work, that’s bad. If you’ve sunk your retirement savings into opening a cafe and it doesn’t work, that’s bad. If you hustle together $50k to start your business and spend all $50k on your first idea only to see it fail, that’s bad. 

On the other hand, if you have $50k and spend $5k to learn you’re running down a dead end, that’s awesome. You can use the rest to find a viable path to your goal, with the advantage of all the extra things you now know. 

Similarly, if you have an exciting idea for new product and go talk to a couple customers who don’t actually care about it, then that’s a great result. You just saved yourself however much time and money it would have cost to try building and selling it. 

Written by Bookcademy.

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Today's Challenge

Which of these sentences are true according to the paragraph? (multiple selection)

Score: 10pts

1

Learning that your beliefs are wrong is frustrating, but it’s progress. It’s bringing you ever closer to the truth of a real problem and good market.

2

You need to ignore bad news while searching for some tiny grain of validation to celebrate.

3

Some of the most informative (and thus best) responses you can get are along the lines of, “Ummm, I’m not so sure about that” and “That’s pretty neat”. Both are lukewarm responses which tell you they don’t care.

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