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Mapping the Route to the Aha Moment

Mapping the Route to the Aha Moment
The first step in hacking activation is to identify each point in your customers' journey toward the aha moment. We are assuming that you have already determined, in the process of making the product must-have, what constitutes the magical moment. 

To see how to create your map of points along the way, let’s use the case of the grocery app. As you might recall from Chapter Three, the team has determined that the aha experience comes when shoppers realize they can use the app to easily and quickly order their groceries on the fly, in those in-between moments when they’ve got a bit of spare time, or as they randomly think of or remember an item they need as they are running around and going about their daily lives.

Just reading through these steps you can think of many ways in which users might lose interest or become frustrated and exit the app rather than making a purchase. In growth hacking, it’s crucial that you never assume why users are behaving as they are; rather, you’ve always got to study hard data about their behavior and then query them on the basis of observations you’ve made in order to focus your experimentation efforts most efficiently on changes  that will have the greatest potential impact. Even if you think you understand what barriers to activation are, the true story can be quite surprising. 

Written by Bookcademy.

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In growth Hacking:

Score: 10pts

1

It’s crucial to assume, based on your experience, why users are behaving as they are

2

You don’t need to study hard data about user’s behavior or query them on the basis of observations you’ve made.

3

It’s crucial that you never assume why users are behaving as they are.

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