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What’s the Aha Moment?

What’s the Aha Moment?
This is the moment that the utility of the product really clicks for the users; when the users really get the core value - what the product is for, why they need it, and what benefit they derive from using it. Or in other words, why that product is a “must have”. This experience is what turns early adopters into power users and evangelists.

For instance, for Yelp, that experience was the ability to discover promising local restaurants and businesses through trusted community reviews. For eBay, the aha moment was finding and winning one-of-a-kind items at auction from people all over the world. For Facebook, it was instantly seeing photos and updates from friends and family and sharing what you were up to. From Dropbox, it was the concept of easy file sharing and unlimited file storage. Or take Uber’s aha moment, which Uber co-founder and CEO Travis Kalanick explained as, “You push a button and a black car comes up. Who’s the baller? It was a baller move to get a black car to arrive in 8 minutes.” An aha experience is a necessary ingredient of sustainable growth because it is one that is simply too remarkable not to value, to return to often, and to share.

Thus the key to knowing when it’s time to start the high-tempo push for growth is simple: Can you identify an aha moment that users love?

Written by Bookcademy.

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Today's Challenge

What’s the aha moment?

Score: 10pts

1

The moment when the user is navigating inside the product and he/she sees an error on the platform.

2

The moment when users talk with the company’s sales representative, and are left with a great impression about the company

3

The moment that the utility of the product really clicks for the users; when the users really get the core value.

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