Sep 12, 2019

Hacking Growth

Hacking Growth SummaryGrowth hacking is not just a tool for marketers. It can be applied to new product innovation and to the continuous improvement of products as well as to growing an existing customer base. As such, it’s equally useful to every...

Sep 11, 2019

The Mom Test

The Mom Test SummaryWe know that we ought to talk to customers. Many of us even do talk to customers. But we still end up building stuff nobody buys. Isn’t that exactly what talking to people is meant to prevent? It turns out almost all of us are ...