Do you feel things could be done more efficiently? Are you tired of procrastinating and following the traditional work path set out for you by society? Are you ready to create your own future?
If you answered “yes” to any of these questions, Rework will help you get started on your journey. Full of practical and step-by-step advice, this book will challenge your preconceived business notions and will inspire you to go out and create what you hope to see in the world.
Much of the advice provided by Fried and Heinemeier Hansson is very unique, and actually goes against what many other business people say. In fact, their advice actually goes against what many of the books and courses featured on Bookcademy have to say. However, it is important that you explore all ideas, finding what works best for you and learning as much as possible throughout the process.
This is a different business book for anyone ranging from people who have not even dreamed of starting a business all the way up to the seasoned CEO.
This is a book for serial entrepreneurs, constantly creating new products. It is also for small-business owners. Even better yet, this book is perfect for anyone who feels like they are stuck in their job and who has never even considered starting a business.
In this book and its associated course, we will show you ways to build a business piece by piece, demonstrating that it does not even take too much extra time, and you won’t even have to quit your day job!
The “Real” World
How often have you heard someone say that your idea would never work in the “real world”?
Many people hear this all too often, especially when they are talking to others about their ideas and dreams. This simple phrase that we hear in response can be devastating, curbing our enthusiasm and causing us to not pursue our ideas.
However, it is important that you do not believe these doubters. Just because their version of the “real world” might not support your idea does not mean that your reality would not support your idea.
It is incredibly difficult to create a long-term business plan. Why? One reason is that we are unable to see the future and cannot predict the various changes (market, competitors, economic) that will happen.
Writing out a “business plan” is simply a way of making you feel in control of things which you actually cannot control. Instead, start referring to these “business plans” as “business guesses”. This will help you to feel better when things go awry.
Plans change, so don’t stress over not following the exact plan. Follow your “business guess” and make adjustments as necessary and you will save yourself a tremendous amount of time and stress.
Focus on the immediate future. Decide what to accomplish this week. Solve the very next problem on your list. While not having a set plan may scare you, following a plan that is out of touch with reality is even worse.
Workaholics - we all know these people. They stay up for days at a time trying to solve problems. They are consistently away from their family on nights and weekends. No matter what is going on, they will continue working and working and working some more, regardless of if their work is effective.
This type of workaholism is not just unneccessary, but it is also stupid according to Fried and Heinemeier Hansson. These people avoid looking for creative or innovative solutions. Why? Because they truly enjoy working extra hours.
There is nothing wrong with enjoying your work (and in fact you actually should enjoy the work you do). However, working more than is necessary is a big waste of time.
Workaholics do not really accomplish any more than non-workaholics. While workaholics are staying late working, the real hero is already at home because they came up with an innovative way of getting things done faster.
What do you think of when you hear the term “entrepreneur”? Some may think of the greats: Steve Jobs, Bill Gates, or Elon Musk, among others. Other people may think of people who say they are “entrepreneurs” when in reality they themselves do not even know what they are working on.
Instead of calling people entrepreneurs, we should simply refer to these individuals as “starters”. This will eliminate the feeling of needing an advanced degree and loads of money to be an entrepreneur, and will instead allow people to feel capable of anything as a “starter”.
All it takes to be a starter, according to the authors, is an idea, some confidence, and a bit of a push to be on your way.
Scratch Your Itch
The perfect way to make the best product/service is to create what you yourself actually want to use. This allows you to know immediately if what you are making is any good.
James Dyson, for example, became upset with his traditional vacuum losing suction, so he went and created the first bagless vacuum.
Not only will this allow you to know whether your product works, but it will also help you to love what you do. If you end up working on this project/business for many years, it is important that it is something you truly care about.
As we discussed a bit earlier, it is not what you plan, think, or say that matters. What does matter, rather, is what you actually do.
Until you have actually started creating, your idea is only an idea (and plenty of people have plenty of ideas). The biggest questions are whether you actually start and how well you execute on things.
Many will also argue that they have no time to work on a project. Not true. You could go to bed one hour later each night. Watch one hour less of TV every day. These simple tweaks to your schedule can help you get started and find out whether your idea is just a phase or if it is true interest.
If you want something bad enough, you will make the time for it. Whether or not your dreams come true is up to one person: you. You may be waiting for the timing to be better. You may be waiting to have a bit more money or until the kids are out of the house. However, the time will never be right. You’ll always be too inexperienced or poor or tired. The best time to get started is now, so go ahead and get started today.
Whether it comes from a VC firm, friends and family, or anyone else, it is often best to take as little outside investment as possible. Here are a few reasons why:
- You lose control
- You care more about cashing in on your shares
- Raising money will distract you
- Your focus shifts to pleasing your investors instead of your customers
On top of this, you usually need far less than you may think. Do you need a corner office or can you deal with working from home or a coffee shop? Do you need a company car? Do you need an accountant or can you do it yourself?
One day you may need (or just want them and have the money for them) these things. However, when you are just starting these are luxuries that are unnecessary. Keep things simple for now and focus on building your product or service.
Also, people love a good “We started selling X or building Y in our garage/my parents’ basement” stories, so there is certainly nothing wrong with that.
Starting a Business vs. Starting a Startup
Startups have become an almost imaginary place as of late. Money runs freely and your expenses do not matter. You can always raise more money, give yourself a raise, and buy yourself more time for the startup to take off.
However, this is rather unrealistic. What matters in the end is how much revenue you have compared to expenses. Are you making a profit or going into debt?
And while we’re at it: if you’re building a business up just to cash out on it you are going to be in trouble. Especially at the beginning, your focus should be on growing your business and increasing your profits rather than how you will make money by selling it to somebody else.
Many of us as “starters” (or as people who have not read Rework would say: “entrepreneurs”) constantly have ideas and will get distracted by the new things we may create in our minds. This is not always a good thing. You can try to do everything at once, but this all too often results in a bad product that nobody wants.
Instead, we should zero in on one specific idea that we want to pursue and give it our all.
Even after you have chosen your one area of focus,